Building a premium sports brand from scratch
Role
Brand & Product Designer
Scope
Brand CreationBrand ManagementProduct DesignWebsite DesignWebsite ManagementProduct PhotographyMarketing
Problem
A new sports gear label needed to stand out in a crowded market and feel premium from day one.
Solution
I built the brand end to end: the identity, the product range, a mobile-first online store, the product photography and the marketing that went with it.
Result
A cohesive, premium brand that holds together across product, packaging, web and social.
The look
A premium, heritage-leaning feel. Rich leather product shots sit alongside bold, campaign-style social that gives the gear its attitude.
