G.O.A.T Sports Gear
End-to-end brand for a premium sports gear label, from brand creation and product design through to the website, product photography and marketing.
The work
I created and managed G.O.A.T Sports Gear end to end: shaping the brand and its identity, designing the product range, building and running the website, shooting the product photography, and driving the marketing.
The look
A premium, heritage-leaning aesthetic: rich leather product shots balanced with bold, campaign-style social that gives the gear its attitude.
Brand creation & managementProduct designWebsite design & management
Product photographyMarketing
