Paranoia Grillz
Bold product branding for a custom grillz label, leaning into attitude and craft in equal measure.
The brief
Grillz are personal and expressive. The brand needed to feel just as bold as the product it was selling.
The approach
A high-contrast, graphic treatment: heavy type, moody colour and the product shot close to show off the detail.
The craft
Macro product photography, strong lettering and a look that feels premium with a bit of an edge.
The outcome
Imagery and branding that make each piece feel one of a kind.
