Stockspot
End-to-end UX/UI design across Stockspot's investment, super and pension platforms, spanning web, mobile and app. From ideation, wireframing and prototyping through to usability testing, stakeholder alignment and production-ready delivery.
A gold campaign, from a dedicated page to the street
Spawning from my idea for a dedicated Gold page after the asset's popularity in Q4 2025, then built out with the team into an outdoor campaign, live outside the bullion in Martin Place amid the queues, and in Perth Airport for FIFO workers.
It started with a dedicated Gold page. Gold's popularity spiked in Q4 2025, and I saw a chance to give that interest a proper home. From there it grew, with the team, into an outdoor campaign: DOOH placements outside the bullion dealer in Martin Place amid the queues, and in Perth Airport to reach FIFO gold-mining workers on their way through.
Test the effectiveness of DOOH together with digital in building awareness and consideration among gold-mining workers, particularly FIFO, and increase the adoption of Stockspot Super over time.
Stockspot portfolios already include gold ETFs as part of our diversification strategy. The campaign connects that positioning with an audience that already sees value in gold, but may not realise their super can include it, or that Stockspot does it automatically.
It tests seasonal, asset-led messaging aligned to gold market cycles, aimed at an audience with strong familiarity and interest in the asset class. That same audience holds a higher super balance than others their age, making it a higher-value group.
The out-of-home ran hand in hand with a digital display and META ad suite: one gold-led visual system carried from the street to the feed. Digital out-of-home screens went live outside the bullion dealer in Martin Place amid the queues, and through Perth Airport for FIFO workers, while the META suite led with a simple provocation, "Most Australians don't invest in gold," and a clear value line, "gold exposure without the complexity," each driving straight to the Gold page and Stockspot Super.
A central Gold page facilitates all gold-related traffic, educates investors on gold's role in portfolios and super, and naturally guides them into Stockspot Portfolios and Stockspot Super.
Designing the end-to-end superannuation experience
Across signup, dashboard, app and lead-gen: from first concept to a shipped, tested product. Super is regulated, often misunderstood and high-stakes, so every decision had to balance compliance, trust, conversion and genuine usability.
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Stockspot Super was a new product within the existing investment suite. Every touchpoint had to be conceived, researched, designed and tested, using some existing components and dozens of new ones: the marketing page to attract members, the signup flow to convert them, and the dashboard and app to retain them.
The real challenge was the complexity of the product itself. Super is regulated, often misunderstood, and high-stakes for the people using it, so every screen had to earn trust while still driving action.
A legally complex process across three differing states. Collecting TFNs, initiating rollovers or starting insurance had to feel simple, exactly the moments where existing super products lose users.
Four account states, from pending through to active, across desktop, mobile web and app, each with its own sizing and styling. No one-size-fits-all solution.
A marketing page to drive signups from organic and paid traffic, communicating the product's value to visitors with little prior awareness of Stockspot Super.
Each touchpoint had its own goal, but all four had to work as one cohesive system: shared components, a consistent visual language, and a single experience of what Stockspot Super feels like.
A smooth, concise signup that guides users through a complex regulatory process without drop-off.
Clearly communicate status across all four account states, at every screen size.
Translate the dashboard to app with native interaction patterns and distinct styling.
Convert awareness into signups with a page that communicates super's value clearly.
Maximise reuse of existing components for consistency and reduced build overhead.
Build a system that grows with the product: new states, requirements and features.
Signup flow. Dozens of clean frames, refined across many iterations as requirements evolved and the team tested. Midway through I revisited several screens with fresh ideas, including a redesigned explainer for the portfolio-to-age mechanic, one of the least familiar concepts for new users.
Dashboard. Four account states across ten screens each: not a simple responsive adaptation, but separate sizing, layout and interaction for desktop, mobile web and app. Thorough competitor analysis shaped the information architecture, with constant updates through build and multiple weeks of testing before sign-off.
Every account state fully designed: pending, rollover, partially active and fully active, across all three platform sizes.
Mapped feature parity, UX patterns and information hierarchy against leading Australian super providers.
Maximised reuse of existing design-system components for consistency with less engineering overhead.
Constant design updates through build, with multiple weeks of testing before final sign-off.
Mobile app. Designed in parallel with the dashboard: the same four states and screens, but with app-specific navigation, interaction patterns and a treatment suited to the smaller screen.
Lead-gen page. A marketing page built to convert: clear hierarchy, confident visuals and a direct path into the signup flow for visitors new to Stockspot Super.
Stockspot Super launched fully designed: signup, dashboard, app and lead-gen all shipped. The design system held across every account state and screen size, delivering a product that met both compliance requirements and real user needs.
- Shipped a complete, tested super product across all four touchpoints, live in production.
- Dozens of signup frames across multiple iterations, each responding to evolving requirements without losing clarity.
- Four states across three platforms delivered with maximum component reuse and a consistent visual language.
- Good uptake among existing clients and new super accounts. Post-launch testing and live interviews revealed minimal issues with signup and dashboard navigation, which were iterated and resolved rapidly.